Property marketing
To fasten the sale of your property, we make active use of the available on- and offline marketing techniques that will approach your targeted audience both active and passive.
If you expect that your audience is on Curaçao, we recommend to use the social media giant Facebook. You can achieve the desired audience through highly targeted Facebook Ads by setting up a business page. Short term, this campaign means a like / share action can achieve the desired number of “likes”. Your target can be accurately determined using gender, age and location can be selected.The expected outcome can be monitored and adjusted.
Through one of the largest search engine Google Adwords campaign you can with the aid of well-chosen keywords, you can make sure your ad can best be found. Each search word or combination of keywords will be given a certain value, this can be determined manually or automatically.
Daily click budget is set for each campaign or ad and this can be maximized from U $ 5, – per day. During the campaign additional keywords will be added or removed and viewed by the results of the ad has ended up in the right position (top three positions).
The Adwords campaign can change daily, started or stopped once your property is rented or sold.
We will also use modern and widely used “social media” marketing tools to bring your property to the attention. You can think of Pinterst, Linkedin, Twitter, Instagram, Google+.
Promoting your property through a website or sales page is a very common method of communicating information and building a community. By dealing with “free” download technology in an smart way you can exchange name and email address of the prospects appears to be able to measure interest in and you can work on an up-to-date database.
Once your property gets through our visualization package we will use these images in the marketing campaign. Meanwhile, YouTube has become the 2nd largest search engine and YouTube marketing has become a profession. Your property will be best found with a (drone) video, 360 ° virtual tour aproperly viewed video is a very powerful tool because moving pictures have a special appeal. Through “click Baite” (a link to a video on YouTube that arouses curiosity, often exaggerated, and often controversial, so that as many viewers will click it) viewers will be drawn.
Direct mail is also a very powerful medium to directly reach your target audience. In our CRM package, we have built an extensive database of potential buyers / tenants in the last 5 years (propects) which means we granted an opt-in method permission to inform them by e-mail based on selected categories such as sale-lease investment vacation rentals.
Offline marketing is also a powerful tool to bring your real estate within the local network’s attention. You can think of a real estate board, project board or advertisement. The effectiveness depends heavily on where your property is located. Also, through outdoor advertising (billboards, advertising on lampposts, video walls) people get informed about your property at relatively low cost.
Prints as advertorials and advertisements in magazines and newspapers are a very common method to access a large audience.
We will discuss your real estate within our sales team extensively so our agents can access their network. We also inform our cooperating realtors with a “shared” listing.
To fully bring your property to the attention we will need to use a mix of various marketing opportunities. Often it is not sufficient budget to perform the full mix and will have to make choices.
If we can not give an opinion you might consider the following options:
Billboard, project board at the location
Advertisement on site with Home page / Category page entry (800 website visitors per day)
Facebook page set up
Direct mail campaign (target investor)
Facebook Ads campaign
Google Adwords
Drone video / digital fly trough
Youtube marketing
Curacoa Real Estate App
Landing page / sales page
Download the price list per item and we will determine a total amount for using a combination discount.
